All SYNG company Venetian (from Venice, California) is preparing for a historic event: in the fourth quarter of this year, the company plans to bring to market smart Cell dynamics, promising no less, an unprecedented sound quality. The rest (new audio format and a new sound processing algorithms) even as it fades in the background. Another “killer of something from Apple”? Head all SYNG about it did not say anything, he just told what they will do. Chris Stringer have to believe, he was one of the main founders HomePod, smart speakers with the best sound quality. At the same time popped something interesting, explaining why HomePod with a delayed release, and eventually lost to competitors.

Alternative HomePod

Christopher stringer – industrial designer, one who created the Apple we know. In any case, industrial design is a field of activity in which art and science are merged into something whole and inseparable. Apple designers, first and foremost, Jonathan Ive, in what does not incriminate, but the number of real masterpieces of industrial design, created by them, much higher than anyone else.

Christopher joined the team of Jonathan Ive in 1995, and having worked with him for 22 years, in the summer of 2017 left the company. Went not alone, with him, Apple left almost all the main developers HomePod. What was the reason they left is not known. They say that their departure was somehow associated with the slow extrusion of Jonathan Ive from the company that it could be. Apple refused to meet the “rebels”, knowing a hundred “no one is indispensable” – but it turned out that they are, and the consequences for HomePod was almost catastrophic.

Its release postponed several times, trying to rectify the situation in a mass testing HomePod in the homes of employees led to leakage of sensitive information. The only thing competitors cannot copy – quality sound. This is the work of Christopher and gone with him professionals now working in all SYNG. Turns out, he left Apple before his “teachers” jony Ive.

Why jony Ive left Apple?

In August 2011 Steve jobs resigned as head of Apple, handing the reins to Tim cook, senior Vice President of the company for the organization. Tim – a brilliant organizer, and never revolutionary. Revolution is a mess of inconsistencies, permanent jobs involving all hands, heroism, overcoming the inevitable mistakes. The company, which until recently stood on the brink of death, miraculously returned to the big leagues, but to prevent inevitable future problems she needed something else. The company can be very interesting your ideas, to shock the market with incredible products – but if she doesn’t have a solid financial footing, all this can be lost at any moment. Tim managed. During his reign the revenue growth and net profit of the company accelerated, the market capitalization of the company exceeded one trillion dollars (Apple was the first company trillionaire in the US), with the material side of Apple “chocolate”.

But there is another side, which in recent years has been less successfully. Steve didn’t know that it’s all over so quickly – he was going from the post of Chairman of Apple, to control the operation of unique “machine for the creation of miracles.” To work with maximum efficiency, need bright brilliant people with different views to solve company problems, able to defend their point of view to the end. Something like the smart reactor, which without proper control will immediately go rogue and just destroy the company. Realizing that it would not be in the last days of his life, Steve was invited several times by Tim, and no one knows what they talked about – but remembering what happened then, it is possible to draw some conclusions.

Tim made a bet on Jonathan Ive (who had far more supporters than the “mini-jobs” Cattle Forstal). Forstal, for some reason, twice did something never done before: “nakosyachil” absurdly rude with iOS 6 and Apple Maps. He tried to defend himself, citing numerous examples of distortion of its decisions. It was clearly set up. Publicly. Then he waved his hand, refused to apologize and resigned from Apple. The reactor was successfully muted, came the days of peace.

But it is now “enter” Jonathan Ive. Rather, it drifts always, like all geniuses in the world – only now this guy was no Steve jobs, or, at least, of Livestock “mini-jobs” Forstal, by which trouble was averted. In 2015, Jonathan Ive was promoted (he was the CDO, CEO of the design), drawing it to a purely administrative work.

No one designer of all with whom I worked, would not stand for such work and a couple of weeks – Ive kept two years.

Shoals of Jonathan Ive: outright brute force in an effort to facilitate and Refine products and inattention to other than his views (Sir, a laureate and holder of the highest British order, the best designer in the world). The Mac Pro is painfully similar to the standard Tokyo urns, the same keyboard, “butterfly” (I didn’t know that she is his brainchild). Tim made a decision, but in 2017, when Jonathan was able to return to a favorite cause, something happened. In 2019 he left Apple. Like myself, but it is not a fact. The history of Apple continues. The last time something in the company changes seem for the better. Company is not run by fools, and they are not indifferent to its future. Let’s wait and see.