We already can not imagine how it could be — if Apple in one year just take and won’t release a new iPhone. Every year the iPhone becomes more powerful and more productive, and for some it is a weighty reason to upgrade the model of your phone for a new one. But, as it turned out, not for everyone. Now the owners have become longer use the old iPhone models. Much more consumers began to change smartphone every three years, whereas previously they were updated every year or two.
CIRP analysts estimate that nearly a third of all iPhone users remained true to its devices for 3 years. For example, someone bought the iPhone X in 2017, missed the release of the iPhone XS iPhone and 11, and in 2020 will have to take his iPhone 12. In 2016, when the experts conducted a similar survey, the proportion of users among all the others amounted to only 12%. People began saving money on iPhones, or Apple produces such cool phones that they are so long?
When to change iPhone to a new
The majority of owners of iPhones (about 70%) continue to buy a new phone every year or two. But the update cycle has increased significantly — now iPhone consumers are changing once in three years, whereas previously the figure was only two years. Why did this happen?
To increase the update cycle influenced by several factors. First, Apple supports a huge number of old devices as iOS updates still come to iPhone SE the first generation, and this despite the fact that the smartphone was presented in 2016. In addition, older models of the iPhone work perfectly on current iOS version 13. All the basic and necessary needs of the users covers any supported smartphone.
Played a role and the program of preferential replacement of batteries, a large number of consumers decided to take advantage of this opportunity and reasons to upgrade iPhone became even less.
And the situation is unlikely to change much this year. Some difficulties with the sales of iPhones has caused the situation in China. Apple has high hopes for the Chinese market, but has faced serious resistance: the slowdown in the global economy due to the coronavirus, the shutdown of plants, loss of purchasing power. What will happen with smartphones, too, is unclear: iPhone 12 like “blow up” the market, but something tells me that a driver of sales for Apple will be not flagship, iPhone and SE 2.
Why iPhone don’t need to upgrade every year
On the one hand it’s good that Apple does not force their owners to upgrade every year because of breakdowns, but in most companies this is not so happy. For this reason, Apple is trying to offer as many services to enable more frequent updating iPhone to the new one — for example, free subscription on Apple TV+ a year. Plus in the US and in Europe is very developed trade-in directly on the Apple website: if your iPhone is in working condition, it will take the courier as soon as you transfer all your information. Despite not being too loyal to the conditions, consumers relished the ability to quickly exchange your old device to the new surcharge.
Another reason why users are not in a hurry to upgrade to the iPhone — some updates and improvements that are presented to the buyer as meaningful and important, in fact just slightly modified the properties of the old device. Let’s be honest to ourselves that there are no significant reasons to upgrade iPhone X to iPhone Xsor iPhone X to iPhone 11. But if considered as anto the iPhone 11 Pro, we can talk about whether to upgrade.