Apple failed miraculously to eliminate the backlog during the first months of this year production problems. March 18, for a moment, it seemed that a miracle occurred, and that from next week no matter what (the closure of the retail Apple Store and other places of direct contact of users with Apple, a shortage of components, and the fact that the epicenter of the pandemic has moved to Europe), at least something will be like before. Alas. Apple, like all of us, was absolutely not prepared for what happens. Like us, she learns to live in a changed world. And yet, to put it mildly, not everything.

Order “anyone who can work remotely, work from home,” as it turned out, was in the Apple is absolutely impracticable. Almost all of what you are doing in the offices of the company, in secret. And all its communication channels with the outside world under the strict control of several technical systems.

Saying that Apple is the most secure company in the world, judging by the fact that no one knows how this protection works, and unauthorized leaks from Apple are very rare, it’s probably true. Secrecy interferes with work, sometimes lead to errors and misunderstandings, but compared to what happened when thousands of employees tried to work from home, it was all flowers.

After a few days the order has become a recommendation, the unit was established with the objective to develop innovative technologies for remote operation without prejudice for the secrecy, and for work. It was not about the staff dealing with equipment which is strictly forbidden to pass outside the protected area. Their just “out of the brackets”. Over the attempts by Apple employees to work remotely sarcastic and with great pleasure mocked in the media – but the problem faced by Apple really is serious and unusual. The traffic to the internal private networks of the company were not evidence of backwardness fantastic Apple when the pandemic is too many had to stay at home, load on the network increased sharply, and the problems began at the milestones.

Apple’s online stores

Apple, for many years, experimenting with once-unusual for this company ways of presenting information about new products. Instead of having to pull dozens of people from daily work for one or two hours of exciting performances, the same effect on potential buyers can achieve a press release. Preparation of any public event takes thousands of man-hours: on writing, debugging, and coordination of script writing-harmonization-adoption of texts on the development of their stage incarnations, dozens of rehearsals.

This is only part of the cost of time and effort that I have encountered. It’s expensive, expensive, uneasy – a guarantee of success, there can be. Slightly less than half of one two-hour events were fascinating and whole as good performance. Other to this bar to hold on are unable, for various reasons. While Apple has combined public events with quiet and almost invisible to the world press releases, everything worked.

March 18, Apple announced MacBook Air, two sizes of iPad Pro, LiDAR scanner, keyboard with integrated trackpad for the iPad Pro and the slightly updated Mac miniwithin two very small document and the three videos. About any of the new products (except Mac mini) sufficient information was not reported. And, in my opinion, the flow of information about innovations can be estimated by C minus. Something is missing. If the online WWDC will be as unsatisfactory, Apple will face serious problems.

Restrictions on the sale of Apple technology

The next day after the announcement of the MacBook Air, two sizes of iPad Pro, LiDAR scanner, two keyboards with integrated trackpad for iPad Pro and a slightly updated Mac mini, details about when these devices will fall into the hands of customers, began to change. Delivery of all new products, apparently, for brevity, promised “next week”. Until March 25.

19 March start of sales of “magic keyboards with integrated trackpad” was postponed until may 2020. Sale Mac mini, MacBook Air and the new iPad, it will be still “by March 25”, but with restrictions on the number of devices that are allowed to sell to one buyer. With accessories still in good order, with the transportation of goods due to quarantine regulations and precautions to be complicated. Such measures are not new: in Southeast Asia they are used constantly, to counter the buying of large quantities with the purpose of speculation in countries where they are not officially permitted. This was even reported on the pages of online stores.

This year, due to force majeure, without any warning in the online store, the same introduced in the other geographical regions of the world. In one hand is allowed to sell no more than five copies of a particular model of Mac, not more than two iPhone 11, 11 Pro and 11 Pro Max, XR and XS, and others. Per customer sell no more than two 11 inch and two 12.9-inch iPad Pro 2020.