Many of us remember Steve jobs on April 28, 2003 from the stage at Moscone West center in San Francisco introduced the new brainchild of his Corporation. It was the online music store. In those days, piracy flourished, many “acquired cheaply” music and movies, dangling each other from the local network, or exchanging disks. There were even shops, where you can take unlicensed content for hire. Then came the torrent trackers, which many use to this day.

Especially piracy gained momentum in developing countries including the former Soviet Union. Before the advent of smartphones, many bought mp3 players that could score music from the computer. One of the most popular players in the world at that time was the iPod, released in 2001. Steve jobs knew what is happening and was able to convince the record industry to start sales of licensed music in a branded Apple store. And not sell whole albums and separate songs for 99 cents apiece. On the Mac, installed mediacompany iTunes, with which the user went online in the iTunes Music store and bought any tracks, and then connect your iPod and synchronize its contents with the media on the computer. Despite modest expectations, selling the first million of songs was held for 6 days. Subsequently, in the movies, podcasts, TV shows, books and even ringtones for your iPhone. A closed operating system where you worked the most popular in the world of smartphones and tablets, has forced the United States and throughout the civilized world to buy content from the iTunes Store. July 10, 2008 was launched the App store for iPhone and iPod Touch, and in 2010 there was an app for the iPad. So Steve with his team saved the world from piracy.

Those who used gadgets of Apple in those days usually created a us account and Apple ID used to prices in the “green presidents”, but a miracle happened — the evening of 3 December 2012 earned our dear Russian store. At the same time began to run shops in some countries of the CIS. For me as a resident of Ukraine the process of launching the Russian and Ukrainian markets was a welcome event. I like to listen not only foreign, but also our performers, to watch movies with an adequate translation and of course to have a full shop in their native language with a wide range, and most importantly with prices in national currency. However, it turned out all is not entirely as expected. Russian language in the Russian store was right, then the prices in rubles, but in the Ukrainian iTunes Store and App Store have long been English interface. Today, he is surprisingly in Russian, not Ukrainian, and prices remained in dollars. Another drawback of the Ukrainian store was that he for a long time lagged behind the Russian analogue of the filling content. So I got myself an Apple id, tied to Ukraine, as a rule beginners who bought their first Apple gadget in the period after 2015, when the Apple was forbidden to bind to a regional store Bank cards in another country.

The rest of the users, including me, continued to use American and Russian stores, finding workarounds for this problem. I recently learned that in Belarus it is impossible to listen to tracks from the Apple Music, which are marked as explicit, and this despite the fact that Apple Music in Belarus costs $ 4.99 per month. And in this regard I was wondering how today is different content in the national from the Russian store, what is the pricing policy and whether it is necessary to go to the Russian shop in Ukrainian. I hasten to mention that all of the apps that I use on their gadgets, there are in Russian and in Ukrainian store, Spotify I don’t need, so the American account I do not use. And Apple Music in the US is for $ 9.99. The comparison will start with the most popular subscriptions to proprietary Apple services. So, individual Apple Music membership for Ukraine costs $ 4.99, family — 7,99 $. In Russia, individual subscription costs 169 p. or of 2.41 $, the family plan 269 p. or 3,84 $.

What about the range? I’m not an audiophile, but some of the things I would venture to say. In the Russian store are almost all Ukrainian performers, though perhaps not all albums; Russian performers and a sea of foreign music. With rare exception, I found all that interested me. But in the Ukrainian store, I couldn’t find some popular tracks that never left rotation popular radio stations. Yes, they were added later, but the road spoon for dinner. And how much is to buy single track or album in the store? The majority of the Ukrainian store offers individual tracks for 1.29 $, this is the track from 2,99 $ to 15.99 $. Of course there are tracks for 0,69 $ for 0,49 $. Interestingly, lower prices for foreign artists songs. In the Russian store tracks mainly 22 p. or 0.31 $, albums on average from 99 to 200 rubles or from 1,29 $ to 2.86 $. Of course, there are albums 500 p. But in the Russian store the individual tracks of foreign artists are almost as domestic. Since we are talking about music, can’t compare ringtones. The price of most ringtones in the Ukrainian store for 1.29 $, and in Russian 22 p. or 0.31 $. As you can see, when it comes to music choice is absolutely obvious.

And what about the movies? The first thing that surprised me is the fact that premiere a new foreign film in Russia and Ukraine is about the same. But in the Russian iTunes Store this film appears fairly quickly, but in Ukrainian it has to wait quite a long time. So was for example with disney’s “the lion King”. In October of 2019 I could buy it in Russian store for 399 or R. 5,70 $ and the Ukrainian had to wait until January 2020. Today in the Ukrainian store he is 10,99 $. Available to rent for $ 4.99. In the Russian store and rent a movie you can get for 149 p or of 2.13 $. Regarding the range in both stores you can say that the Ukrainian shop initially far behind the Russian. Now he almost “caught” it, but if you take for example the section where the new Russian iTunes Store contains much more content. While all the movies have Russian audio track, they can be comfortable to watch. In the Ukrainian store there are films that do not have neither Russian or Ukrainian voice, if you’re lucky, there are subtitles in their native language.

For example, several movies I was sure that after a couple months, you receive a variant with a proper translation, but as already we said earlier, the road spoon for dinner. We compare prices of new products. The film “Downton Abbey” in the Ukrainian shop you can buy for 12,99 $, and in Russian for 399 or R. 5,70 $. The terminator: the Dark fate in Ukrainian iTunes Store is 6,99 $, and 399 in the Russian river 5,70 $. The film “the Joker” in the Ukrainian store will cost 17.99 $ and 399 in the Russian river 5,70 $. The rental will cost, respectively, 5.99 and $ 199 p. or of 2.84 $.

Both stores have cheap movies. In the iTunes Store for Ukraine it is called “Films Under $5”. In the iTunes Store for the Russian Federation is “the Films to 130 rubles.” Compare typical film of these categories. “Princess of Monaco” in the Ukrainian store is 3,99 $ and oddly the same rent, and in 249 Russian river 3,56 $ 129 buying and RV or 1.84 $ rental. “Journalist” in Ukrainian iTunes Store, costs $ 4.99; rental of 1.99 $, and in the Russian iTunes Store the same movie will cost 199 p. or of 2.84 $; hire 129 R. or 1.84 $. It turns out that the theater is also evident in terms of price and in terms of the range and availability of new products.

Still have to compare the cost of some services. Apple Arcade in Ukraine costs $ 4.99 per month, but in Russia the price of the service or of 2.84 R. 199 $. Monthly subscription Apple TV+ on the territory of Ukraine will cost 4.99 $, while in Russia the service is available for 199 R. of 2.84 or $. 5 gigabytes of iCloud storage, I naturally do not have, I buy every month tariff plan 200 GB. If I had an account Apple id, tied to Ukraine, me it would cost 2.99 $ and I pay 149 p or of 2.13 $.

So here is the analyst’s couch. The conclusion is absolutely clear and simple. If you live in one of the republics of the former USSR and native language for you Russian, no sense to go to a national store just yet. If there is a need to use specific software which is not available in Russian App Store, get a second account and tie it to the desired shop in a foreign country, like USA. The only drawback is the release of the Windows password for this account when you try to update programs on the gadget.