Contrary to expectations, with the most unfortunate of all “Pod’s” it’s not so bad. In the fourth quarter of 2019, he ranked sixth in the world, every twentieth of intelligent speakers, bought in the last three months of last year, was HomePod, compared to last year sales HomePod has increased by more than half. It’s not a triumph, but not an inglorious and hopeless failure as a reason many believe.
9 Feb HomePod was two years old, at this age, and iPod cases were “not very”, but very soon something happened – and suddenly and uncontrollably, he accelerated and began to gainCan the HomePod to repeat this “trick”? Experts believe that there is but also iPod, according to their colleagues of 2003, there was not the slightest chance even to survive.
If you put the latest iPod touch (2019) next to the HomePod and try to find something common between them, except the last three letters in the names we don’t find anything. But it’s there. In June 2017, before the presentation of the HomePod, Tim cook announced it as a device that aims to make music in our homes the same as iPod did with the music in our pockets. Perhaps he meant “earn a lot of money”, but the connection HomePod iPod must not be in doubt. It is officially announced.
And the hero of our today’s story was unveiled by Phil Schiller, and it was one of his best presentations. In the hall smelled of magic, and even involved the reality distortion field of. It seemed that this “what-the-Pod” can not conquer the world. And maybe not thought: if his sales did not begin February 9, 2018, and in July or at least September-October of 2017, most likely, Apple again would be a miracle. HomePod it deserved, in 2017 he was the smartest, most beautiful and most expensive among its rivals (the usual explosive mixture from Apple, against which nobody can resist, usually). By February 2018, all this magic, and the field distortion of reality vanished.
Most popular smart column 2020
About who is who in the US news was published, electronic resource eMarketer few days ago. They are even depicted graphically, given the history of the segment, and even information from the future. Here is their chart:
The sum of the market share exceeds 100%, but this is not a bug. Nobody prohibits the use of smart loudspeakers of several types. A user is considered “individuals of any age, listening to intelligent speakers at least once a month.” Amazon Echo dominates, far ahead of his nearest rival,the market share in this segment from Amazon, mostly, reduced. In second place smart speakers from Google, the “other”, whose share in the U.S. market grew by 2017 nearly in half. In this section, mention was awarded to three models of smart speakers Apple HomePod, Harmon Kardon Invoke and Sonos One, in descending order of their tiny fraction. HomePod is the first among the last, and third in the United States.
The situation in the world differs from the American one, but not essential. Information about it was provided by Strategy Analytics, 13 Feb 2020. In the fourth quarter of 2019 champion of the world sales smart column was Amazon that 28% of the world market in units is 15.4 million. The second place Google, which Google, she has 25% of the world market and sales of 13.9 million units. The companyranked third to fifth, the report from Strategy Analytics are listed in the order they occupied places on the world market smart column: Alibaba, Baidu and Xiaomi. Apple in sixth place, she has a 5% market share from October to December last year, the number HomePod of the world increased by 2.6 million copies, 65% more than in October, November and December 2018. Strategy Analytics is not trying to predict the future – for that special thank you to her.
It is believed that Apple have done in “re-invented” smart column very many mistakes, because of what happened what happened. The company has clearly invested in this huge project has been made unthinkable for other companies efforts, honestly trying to create in metal and plastic the perfect device and was expecting a more warm welcome. It was necessary, according to critics, to be easier and more forgiving to ourselves, to start selling at least promised them “end of 2017”, and officially sell it everywhere. Then, as soon as the interest in this product will begin to subside – release HomePod 2, then HomePod Pro and HomePod, a mini – and it would be happiness.
And indeed, called by them the term they were missed. During this time, competitors have time to simulate winning features of its construction, after which the HomePod can be arbitrarily better than its copies – but to become the world’s first device with this functionality it is already light. Only it’s not really a bug. There are things worse than the lag from the plan. This schools and issues. In the fall of something identified and could not fix it.
Samsung lately trying to act like another Apple. Her clever columns the same problem: Samsung Galaxy Home, which announced in 2018, with an absolutely crazy design, just came out. Samsung Galaxy Home Mini seems like almost out (as a gift for the first buyers of the new smartphones from Samsung) is any persistent pursuit of perfection often ends up that way. Apple just released HomePod for two or three months late, have missed the point – but it will be more than once.
The limitation of the markets, alas, inevitable. Localization of such devices to countries with different language and requirements is much more complicated than it might seem from the outside. Siri on the necessary level supports fewer languages than its competitors, and it’s not the only obstacle. In February 2018 HomePod officially sold in the United States, the United Kingdom (UK, if someone does not know) and Australia. Now the list of countries where HomePod feels like home, longer, now they are 12. Added Canada, Germany, France, Spain, Mexico, China, Hong Kong, Japan and Taiwan. In a club full users HomePod is getting ready to enter India. 5% with the coverage of the globe is actually an incredible achievement.