19 APR 2016 updating my MacBook. Less than a month before, during the presentation of the reduced iPad Pro, Apple’s persistently and unsuccessfully tried to convince the audience that this is a very good tablet and its big brother – the final replacement laptops. But they did not believe. The new MacBook also wasn’t a replacement iPad Pro, but in the courtly style of “the fool” and asks for language that was in the header. But it’s a joke.

As the recession gained momentum. Yet iOS devices and computers (even desktops) have brought the company huge profits, but the demand for them decreased. Slowly but increasingly. Analysts in both fields have calculated the approach of “ice age” before he began – and, alas, they were not mistaken. The recession touched even Apple,later than the others.

From the era of the fantastic take-off of the company (1997-2011) when she around us the electronic world has changed beyond recognition, something left in 2015. Scandalous and causing the MacBook with a single connector for all called the competition an acute attack of “deja vu”, and almost horror. Everything has collapsed – and then there “these”. It is not a drug if it grows stronger from day to day crisis?

But this time they failed to turn the situation around. Missed something or not thought of. And the MacBook was good, incredibly attractive (apparently), quite unfamiliar and uncomfortable to many of those who looked closely at him for the purchase of not to buy.

“This is only the first model of the laptop of the future,” wrote indifferent to the fate of Apple.

And here is the second model. Processors sixth generation (20% more efficient, according to Intel), Intel integrated graphics ninth generation (41% more efficient according to Intel, 25% according to Apple), very fast interface with flash memory (NVMe PCIe 3.0 2x) – but the most serious shortcomings remain unaddressed.

The main problem

To make the MacBook defiantly thin, reinvented the keyboard. The world’s best engineers, the mighty creative spirit and courage of the pioneers. To know more about who, how and when were engaged in the creation of this technical miracle is my dream. Alas, it’s a secret. No one confesses.

It is necessary to get used to – but, in my opinion, the virtual keyboard first iPhone was still neprivychnye. No response to pressing the keys and their size was devastatingly uncomfortable. Critics who were aware of the latest achievements of science and technology almost demanded that Apple implemented in the iPhone tactile sensors to simulate a physical sensation. The lack of response was absolutely unbearable, but to it quickly got used.

To the MacBook keyboard, in spite of all that has been said and written about her, were also used. It was even simpler. There were some complaints (key “up” and “down” were two times smaller in height than the keys “left” and “right”), but it clearly felt “on cats”, that is, the employees of the company.

Those who (in addition to their main job) were loaded with strange and unusual devices have been thoroughly and honestly describe their experiences and feelings once a week, and representatives of the developers – to seek and find solutions.

But to check the reliability and durability ultra slim keyboard seems to time the developers did not have enough. But the main problem was just that. The “butterfly”, as it turned out after a year and a half, knead trapped under the keys dust and compressed it. What keys have ceased to operate. Early verification of the durability was required. Saved?

Apple recommended to blow out the keyboard with compressed air – but it helps not always. Keypad repair cost $ 700 because we had to completely change it (on this and many other can be read in our channel in “Yandex.Zen”). If the warranty is still in effect, the repair was carried out “for free”, but the keyboard has begun to misbehave shortly after the end of the warranty period.

Service centers have already sounded the alarm, the keys ceased to work much more often than before – but no action was taken. Lawsuits (I know three), the costs, the damage to the reputation of the company. Instead of returning to sales growth.

Other problems

The only connector. The need to purchase adapters, including not cheap. For example, the Apple USB-C Digital AVI Multiport Adapter, with HDMI, USB 3.1 and USB C (only for charging) cost in Russia is 7 thousand rubles. Chinese counterparts was two times cheaper, but after the “non-certified” Chinese Lightning cables to be treated with suspicion.

In vain: the USB was a false standard, and Apple was still: no artificial barriers for third-party USB-C adapters was not. Chinese Lightning cables were no worse than “Apple”, they revealed intelligent system “friend or foe”.

In the new model MacBook was used 10-15% more efficient processors, and the graphics were a quarter more productive than the first-born – but as before nothing serious new MacBook was not good. Stunt, trying to use it with Final Cut Pro, told how it looked.

In the first 5 minutes everything worked (though very slowly), MacBook rapidly heated at 90 degrees Celsius include the instinct of self-preservation. Final Cut has slowed down to almost zero, the temperature dropped to 65 degrees safe.

Attempts to continue execution of the task soon stopped completely. Positive conclusion: he didn’t let himself be killed.

Previous computer class “clean-off”, at that time it was the MacBook Air, could be a last chance weapon. Painfully slowly, with creaking and grinding, he still coped with a heavy load. MacBook loved too much himself.


The screen is one of the best in this class of devices (it was even called the best): resolution 2304х1440 (16:10), contrast ratio of 835:1, brightness up to 350 CD/sq. m. IPS.

Simultaneously with the main screen, without problems, to support an external display up to 3840 by 2160.

The trackpad is huge, with support for Touch Force.

Housing – not the most compact in the industry (the Asus ZenBook 3 was more compact and even more powerful), but the most beautiful. The three colorings of the original model added the color Rose Gold.

Rose gold MacBook:

Also added a new color, the design remains the same. The design was its main advantage.


The new MacBook was the second computer from Apple with processors Skylake.

Used three versions of the processor:

— Intel Core 1.1 GHz m3 (m3-6Y30), the maximum frequency up to 2.2 GHz, cache in the third level 4 MB, Hyperthreading;
— Intel 1.2 GHz Core m5 (m5-6Y54), the maximum frequency up to 2.7 GHz, cache third level 4 MB, Hyperthreading;
— M7 Intel Core 1.3 GHz (m3-6Y75), the maximum frequency up to 3.1 GHz, cache third level 4 MB, Hyperthreading.

Inside all of these processors – Intel HD Graphics 515. GT2.

RAM: 8 GB PC3-14900 (1866 MHz) LPDDR3. Nor when placing the order or after an upgrade was impossible. Speed read/write flash memory 845/947 MB/s.

In the online store MacBook with model ID MacBook9,1 was represented by two initial configurations 1 1 299 and $ 599.

First used Intel Core 1.1 GHz m3 (m3-6Y30), and installed a 256 GB flash memory.

Secondly – Intel Core 1.2 GHz m5 (m5-6Y54), and installed a 512 Gigabytes flash memory.

In the Configurator for both initial configurations, besides a large set of adapters for different occasions, was the only option regarding the MacBook configuration – the choice of processor. It can be replaced by m7 Intel Core 1.3 GHz (m3-6Y75). In configuration 1 299 it would cost $ 250 more expensive – 150.

Was configuration 1 549 1 749 dollars, with 256GB and 512GB flash memory.

This processor could choose only in the online Apple store in Russia to buy a MacBook with that CPU was impossible.

To be continued