In the near future, Apple may introduce the iPhone XS iPhone XS Max in a new color – red. IGeneration reported, citing its own trusted source in the supply chain. It is expected that new models will be shown at the spring presentation of Apple, in March of this year.
According to the source, the new version of the iPhone XS iPhone XS Max will first be released exclusively for the Chinese market, and then to the whole world. Experts believe that this decision was made on the background is not too effective sales of flagship devices.
It is expected that the global version of the iPhone will include a line of PRODUCT (RED) — this means that some of the money from sales will be transferred to the Global Fund to fight HIV and AIDS. But as a series of products in RED are not represented in China, a new color scheme in China will have another name — “China Red”.
Apple has repeatedly demonstrated how important the China market. The desire to win the trust of Chinese consumers is understandable — given the huge scale and volume of retail trade. So, for example, exclusively for the Chinese market were released models of the iPhone with two SIM-cards, and later the company decided to reduce prices in the region.
Apple regularly releases the iPhone version of the initiative PRODUCT (RED). For example, in April of last year, the company introduced the signature colors of the iPhone 8 and iPhone 8 Plus. And even the year before — the iPhone 7 and iPhone 7 Plus.