In December 2017, Apple publicly admitted in an artificial slowdown iPhone with worn batteries. To regain the trust of consumers, almost immediately launched a program of preferential replacement battery iPhone, which is operated all the year 2018. The replacement cost was significantly reduced, and the discount is applied on most of the smartphones of the company including new models.
As it turned out, the demand for this service turned out to be really huge. This was stated by the head of the company, Tim Cook in an interview with the Daring Fireball. According to him, last year Apple has replaced about 11 million iPhone batteries,this figure has never exceeded 1-2 million cells. Cook stressed that users were satisfied with the program and praised its effectiveness.
About the need for a program to replace batteries in the special conditions, the General Director spoke in February 2018.
We did it because they were supposed to.We didn’t know how this decision will affect our investors, but we have not thought for a second.
Of course, there’s a flip side to the coin, and it understands in the Apple. Clearly, many users of older iPhone, by using the service, finally lost interest in the novelties of 2018. Why change something, if the gadget is once again perfectly holds a charge, and the performance was improved even more with the release of iOS 12?
The program of preferential battery replacement was completed on 31 December 2018, and now Apple replaces the batteries at preset prices. On average, the cost of this procedure in Russia is 5 to 7 thousand rubles, depending on the iPhone model.