The number of quantitative sales of Mac computers in Russia increased significantly compared to last year. The greatest interest the Russians showed to the MacBook – the growth amounted to an impressive 65%. It is difficult to say what has caused so much attention to the lineup of Apple’s laptops, but it can be assumed that a significant role is played by the volatility of the national currency.
According to the retailer “Svyaznoy”, in 2018, Apple managed to sell about 205 thousand MacBook. Sales volumes increased by 113% in cash. At the current total, Russian buyers spent on the laptops about 20 billion rubles. According to statistics, Apple is able to increase the share MacBook on the Russian market by 3.2% and reach a record level of 15.9%.
Analysts suggest that a similar surge in sales of the MacBook had been expected, and there are at least two reasons:
- The high volatility of the ruble. Some time products can be purchased at the old prices, and this took many buyers.
- On the market now are not many models to compete with Apple laptops.
High quality products “Apple” of the company noted, and Vice President of sales at Svyaznoy David Borzilov.
Laptops from Apple have established themselves as multi-function devices with advanced technical characteristics with a modern stylish design. These factors explain the high growth rate of sales of devices on the Russian market. In addition, the best deals on devices stimulate additional interest from consumers.