Apple will develop applications for the Corporation Kering, which owns brands Gucci, Yves Saint Laurent, Alexander McQueen and others. About it reports Reuters, citing sources familiar with company plans. According to interlocutors of the edition, the French fashion conglomerate praised the Apple experience in the field of e-Commerce, and therefore decided to enlist her help to improve the efficiency of the branded retail.
The introduction of our own online tools for employees and proper promotion in the Internet will allow Kering’s brands to engage more effectively in the market conditions, I believe the sources to Reuters. Anyway, this calculates conglomerate by entering into a partnership agreement with Apple. It will last at least until 2020. It was at this time the company from Cupertino is planning to take a batch of applications for e-Commerce and branded items.
Apple is the leader of online trading
The desire Kering to contact Apple for help is quite obvious, because the latter is considered to be one of the most efficient companies selling their products via the Internet. In many countries, and in Russia, including buying Apple equipment online is not only more convenient due to well-established logistics system, but also more profitable — because of the various loyalty programs and flexible repayment conditions.
This is not the first case when the Apple is taken for the creation of applications for third party companies. About three years ago the company from Cupertino have designed a set of eight programs for IBM. They were all designed for corporate use. With their help, IBM employees can share information with each other, to do business planning and to solve work-related problems.