From the latest report from Strategy Analytics, it became known that in the third quarter of 2018, Apple took only the third place in the number of global smartphone shipments. Despite the fact that she lost first and second place to Samsung and Huawei, she is doing not as bad as it seems. This is evidenced by a report from Kantar Worldpanel, which proved the popularity of the iOS platform and the increased interest of buyers to one of the iPhone models.

According to the head of Kantar Worldpanel Dominique Sunnemo, July-September 2018 the most popular smartphone from Apple in the US were iPhone 8 with a 9.4% market share. Thanks to iOS being the second most popular mobile platform in the world with a 39.7% stake, increased its popularity by as much as 5 points compared with the 2017 year.

The growth of active iOS users in the U.S., was spotted in China, Australia and Germany. Operating system Android is also gaining popularity in many countries, but she was not lucky in the markets of China, Australia and the USA. It is believed that after the release of iPhone iOS XR to the end of the year will continue to show strong growth.


Despite strong pressure from Lenovo and Huawei, Apple continues to assert itself in the market of Japan. At the moment, given the competition really hard: smartphones Sharp Aquos R2 and Huawei P20 Lite easily entered the top five best-selling smartphone in the third quarter.

Recall that in early November, Apple published a report for the fourth fiscal quarter of 2018. In this period, the company earned 10 billion more than in the same period of time in 2017 — a total of 62.9 billion. After the publication of the report it became known that from 2019 the company will cease to disclose information about number of sold devices.