iPhone sales XR was lower than expected due to high expectations and overly high prices. This opinion was expressed by TF International Securities analyst Ming-Chi Kuo, lowering the forecast for the number of units sold almost 100 million copies and 70 million. I wonder what he was a few months ago predicted the XR iPhone record turnout for a balanced mix of retail prices and hardware specs.
Low consumer interest in the iPhone XR caused by a number of compromises, which went to Apple. The high price coupled with a single camera module and a thick frame around the perimeter of the display is created around the model an aura of neoplasia, buy who wants only to fans of LCD displays and bright colors. Other reasons to buy the iPhone XR, a number of indicators that rivals even the iPhone X, as it turned out, users do not see, he said.
iPhone XR — king compromise
It is obvious that to correct the situation would help lower prices for iPhone XR to the report. If Apple offered a machine at the price of last years iPhone 8, consumers are far more willing to pay attention to it, forgive him solitary confinement and even thick frame around the edges of the display. Now fans of “Apple” smartphones corny think more iPhone XS best buy and compare iPhone XR the failure of the iPhone 5c.
Earlier it became known that both Apple and analysts were wrong in their forecasts regarding the demand for iPhone XR, which was much lower. In connection with the latest data on smartphone sales the company has made the decision on reduction of production volumes to avoid the satiety of the market and education inventory surplus. This is a serious call, especially on the eve of new year holidays, when demand for Apple devices traditionally only growing.