Apple has reduced production orders for its latest smartphones – the iPhone XS iPhone XS Max, iPhone XR. As reports edition of the Wall Street Journal and Reuters, the decision was made due to low sales of the flagship devices. Of course, such a move could not be ignored, and as a result shares and other financial indicators Apple has already shown its decline.
Despite the fact that many analysts and experts predicted a great success and the popularity of the iPhone XR, this smartphone proved to be the most disastrous in sales. By the way, Apple has reduced orders for the production of “affordable” iPhone more than a third. It was assumed that Apple will sell about 70 million “vivid” smartphone from September 2018 to February 2019. However, the forecast was wrong, and those expectations which were assigned to the iPhone XR — is simply not justified. As for the more expensive model, the iPhone XS iPhone XS Max, the volume of supply has also changed, but still not as much as in the case of sublamina.
This decision has not only affected Apple but also its major suppliers, the market responded appropriately, and the value of the securities of such companies as Qorvo Inc., Lumentum Holdings and Japan Display have shown the decline that had an immediate impact on their capitalization.
Recall that the iPhone XS iPhone XS and Max went on sale in Russia on 28 September at a recommended price, respectively, for models with a base drive 64 GB. Sale iPhone XR began only at the end of October.